One logical conclusion is that filming a band is just naturally more dynamic than filming a DJ or someone flicking buttons on their midi controller and thus, in some sense, making it easier to film and choreograph rock/pop music videos. However for me this just means dance and electronic music videos have to be more creative in their execution.
Anyway I have being keeping an eye out for techno-music videos and while this isnt one of Harmonic 313's techno tracks it is a good example of what can happen merging a world-renowned creative company from Syd, Sixty40, with one our great dubstep/techno artists with very intriguing results and will hopefully inspire other Aus artists to do the same.
From Sixty40's website:
The Beginning: Harmonic 313 (aka Mark Pritchard aka Troubleman aka Reload aka 1/2 of Global Communications aka 1/2 of the The Jedi knights…) came to Sixty40 for his first ever film clip. Despite releasing seminal records since the 90’s and being on Warp Records since 1994 and being the poster child for super-technical, superbly-crafted, bass heavy, crazy-ass electronica there’d never been anything to translate his floor-filling tracks on TV. Crazy. Sixty40 had to pioneer a variety of new techniques to take an entirely open brief into a eye-popping warning of extra-terrestrial doom.
The Idea:“Battlestar” is the story of a deceivingly sized binocular spaceship coming to earth and decimating an unsuspecting b-boy in order to conquer the universe.
The Dream: Having long-loved animated .gifs made from old stereoscope photos (like this), we wanted to take this technique and translate it to moving footage. We knew Andy Uprock from the Sugartime Burlesque tour we did in 2007 (see the blog) and as he is the most avant-garde b-boy we know, he seemed like the perfect fit for this flick-tastic performance based clip.
And in case you missed it: